It’s no secret that video is becoming more and more a part of the Internet experience. YouTube is the second biggest search engine on the web, behind Google. Video is everywhere and people are watching it. If you have jumped in and started posting video online yourself, then let me offer you a pat on the back. And if you’ve started using video to promote your business online, then I want to add an “Attaboy!”
Now I’d like to ask you to take a look at the video you’re posting and ask yourself, “What does it say about me and my company? Does it look professional? If I saw it, would I hire me?” I’m a big do-it-yourselfer, so I believe that if you can create video for your company that looks and sounds good enough to portray your brand the way you want it to be portrayed, then go for it. But if not, then it’s time to bring in professional help.
You wouldn’t grab some Magic Markers and a pair of scissors and make up some business cards, would you? You wouldn’t put dark or blurry photos on the home page of your website. You wouldn’t hang a hand-lettered cardboard sign in front of your store. Then why do so many businesses post home-made, amateurish video on their websites, social media, and YouTube channels?
A poorly made video is like handing out home-made business cards. Why should anyone take you seriously? Take a look at the video shown here to see the difference that a professional can make.
Dave Waldman is a video storyteller and owner of Treasured Memories Video and B2B Video Solutions in Bedford, New Hampshire. He can be reached at (603) 566-3075, firstname.lastname@example.org or email@example.com. His website is davidwaldman.com.