Testimonials are one of the best ways to educate your potential customers about the quality of your company’s services. Jeffrey Gitomer, author of The Little Red Book of Selling, said, “When you say something about yourself, it’s bragging. When other people say it about you, it’s proof. That is the essence of the testimonial.” He is also a big proponent of video testimonials.
One of the services I provide and am passionate about is video testimonials. Imagine someone visits your website and the first thing they see is a video of someone telling them how awesome you are! It’s so much more compelling than a written testimonial.
I recently came across a website for another company who creates video testimonials, and I was stunned by what I read. “We work with talented actors that will record a 60 second video testimonial based on your talking points or script. These testimonials will appear to be 100% authentic and natural, as if they were recorded by a real, satisfied and happy customer.” These testimonials will APPEAR to be 100% authentic!!! AS IF they were read by a real, satisfied and happy customer!!! In other words, this company is in the business of helping you deceive your potential customers!
Needless to say, that’s not how we operate at B2B Video Solutions. We use real customers and record them telling real stories – your customers telling their stories.
They also went on to say that “We make YouTube videos go viral.” For a price, they will sell you views, likes, comments and subscribers. If anyone ever claims that they can guarantee your video will go viral, hang up or run away. If Hollywood still hasn’t figured out how to guarantee a movie or television show will be hit, I don’t know how these people can. They are either lying, ignornant, or cheating.
At B2B Video, we can help you create compelling videos that will convey your business’s message. We can also assist you in uploading your videos to YouTube, optimizing your videos for search, and branding your company in creating your YouTube channel. Give us a call to discuss how we can help you market your business through real, honest video testimonials.
Integrity spoken here. The unethical need not apply.
Dave Waldman is a video storyteller and owner of Treasured Memories Video and B2B Video Solutions in Bedford, New Hampshire. He can be reached at (603) 566-3075, firstname.lastname@example.org or email@example.com. His website is davidwaldman.com.