It’s not enough to just create a marketing video and post it on YouTube. You have to promote it.
I like to compare it to creating a brochure for your company. Creating a video is like having the brochure printed. The first step is to post it on YouTube, or a similar video sharing site. Now you’ve set the stack of brochures on a shelf in your office. You’ll want to make sure that you give the video a descriptive title, fill in the description, and add the appropriate key words. And you want to link your video to your website. This will help with your website’s search engine optimization (SEO), and help your video to be found by anyone searching YouTube or Google for your specific product or subject. You’ve now moved your brochures out of your office and put them on a table in your lobby.
Unfortunately, many businesses stop there. The next step is to actively promote your video. Share it on all the social media outlets that you use. Post it on your business page and your personal page. Ask your friends and followers to share the video. Blog about it. Send out a link in a mass email to your customer database. Include a link to the video in cover letters. Show it at sales calls. Now you’re standing at your booth at a busy trade show or expo and placing the brochure in the hands of interested prospects.
I recently created this video for the NH Avalanche Hockey program. Once the video was approved, I posted it to their newly created YouTube channel, and they took it from there. They quickly posted it prominently on their website, and shared it all over social media – Facebook, Twitter, and all other social media platforms that they use. The results were immediate; within one day, the video had 137 views. As of this writing, a little over a week later, they had over 400 views.
Don’t let your video just sit on a shelf in your office. Call me to learn more about promoting your business with video.
Dave Waldman is a video storyteller and owner of Treasured Memories Video and B2B Video Solutions in Bedford, New Hampshire. He can be reached at (603) 566-3075, firstname.lastname@example.org or email@example.com. His website is davidwaldman.com.